Company officials from Gamesys said that although the site began testing during New Jersey’s soft launch in November, they chose to delay its launch while problems affecting numerous online sites involving login problems, payment issues and software glitches were worked out.
Gamesys' leading brand, Jackpotjoy, has more than 4 million players. It was founded in 2001 and operates from the UK.
The casino will offer more than 30 games, including blackjack, roulette, baccarat and slots. It also offers a community jackpot, which awards $20,000 even after a player hits the grand prize.
New Jersey online gaming regulations stipulate that players must be within the state’s borders to access online gaming. Companies initially experienced some difficulties with geolocation technology, akin to an invisible fence surrounding the state, and keeping out players from outside of New Jersey. Online gambling companies must team with an Atlantic City casino to offer online gaming in the state. Currently seven of Atlantic City’s 11 casinos have online gambling permits.
New Jersey's Internet gambling sites took in $8.4 million between the Nov. 21 launch and the end of the year. Analysts expect the state to take in $200 million to $500 million this year in online gambling revenue.
As of Jan. 12, users had created 155,374 accounts with New Jersey gambling sites, however this will be many of the same new customers setting up new accounts to take advantage of welcome bonuses.
Internet gambling represents the biggest expansion of legalised betting in New Jersey since its first casino opened in 1978. It is designed to provide new revenue for Atlantic City's 11 casinos, which have been struggling with declining revenues for the past seven years.
A key question to be answered is whether Internet gambling will bring in new money that otherwise would not have come to the casinos or whether it will simply cannibalise business at the brick-and-mortar casinos by letting regular players stay at home.
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