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Top UK gambling giant, William Hill, has informed its affiliates that it will no longer be offering its services and products to gamblers in China.
According to the group, Will Hill be withdrawing from the Chinese market from today (August 19th) "for the foreseeable future".
The company cited its need to comply with national regulations as the main reason for leaving this lucrative Asian gambling market.
The decision will also affect players in regions such a Macau, Hong Kong and Taiwan.
A William Hill spokes person said
"We will be suspending all accounts of all residents of China from midday Monday 19th August, 2013. After this date, bettors will not be able to use their accounts to access our online sportsbook or gaming rooms.
"Bettors will be able to check their accounts and withdraw any outstanding balance at any time, unless we notify you otherwise in future, by logging in, selecting 'My Account' and then 'Withdraw' to request a return of their outstanding balance.
William Hill expanding in Australia
As William Hill pulls from China, it certainly isn't leaving the region altogether. The group recently announced the purchase of Australian bookmaker, TomWaterhouse.com for an as-of-yet undisclosed amount, capping a year of successful acquisitions Down Under.
Earlier this year, William Hill purchased Sportingbet for £459 million. The company said in its latest financial report that the business was already "a leading corporate bookmaker in Australia, with significant potential to expand."
According to William Hill Chief Executive Officer, Ralph Topping, "Australia is a very attractive proposition."
"Since we assumed ownership [of Sportingbet], we are excited by the opportunity we see to develop William Hill Australia by improving our digital offering and targeting the recreational customer," he added.
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