Products are all based on the different ways to play the lottery: Classic Play, System Play, Group Play (syndicates), Combo Play (playing more than one lottery in one order), Combo Groups, Raffles (El Gordo etc.), Instant wins (online scratch-cards)
Ability to control product targeting based on location and partner (white label / affiliate / turnkey partner)
Ability for customer to create a ‘Player wallet’ where they can deposit funds and play games in one click from their account
Single wallet functionality across all games – lotto, scratch cards, instants, raffles and so on
Multilingual/multicurrency control over product names, content, description.
RISK MANAGEMENT / HEDGING
Fully automated hedging system with ability to manually override
Allows you to set up multiple hedging routes against each lottery that the system automatically selects the most cost effective available route to maximize margin and ensure bets/lottery tickets are always in place.
Full partner system allowing for affiliates, white labels and turnkeys to be created and grouped
Ability to skin new brands quickly and easily – allowing turnkey websites and mobile apps for managed partners
Advert management system with ability to distribute banner adverts, text links and flash adverts to partner groups or individual partners with full tracking capability and reporting
Separate affiliate login
Powerful multilingual CMS
Full campaign management system that can be attached to products, partners supporting:
o Discount on Purchase
o Discount on Pay-in
o Extra balance on Pay-in
o Direct Bonus
o Ticket for Free
o Subscription Discount
o And the ability to easily create new types easily
Fully extendible internal API which allows for the creation of new game engines, product types, promotion types, advert types, hedging models, payment gateways and many more
Secure resulting with multi-entry and feed system to ensure failsafe 100% accuracy of lottery results
Automatically credits players account with the amount of winnings – however rule sets can be created for larger wins requiring additional KYC and redemption checks where relevant. These can be setup using our platform and integrated with customer service transactional marketing engine notifications.
Unique payment gateway (not a PSP) that can directly integrate a new payment provider within 24 hours. Currently we have cards (debit/credit), e-wallet (Neteller, Skrill), direct debit (plus ELV/SEPA), pre-paid cards, bank transfer, Pugglepay/Realex, pre-paid vouchers and the groundwork for SMS, in-App, POS and ATM (at the bank) and many other options.
Our payment system has intelligent routing to maximize pay-in and restrict chargebacks including business rules and subscription payments.
KYC frontend integrated with verification checks, compliance & fraud tools.
CRM with a potent marketing suite and the ability to create dynamic player pathways/user journeys (includes integrated email, SMS, push notifications, live chat and telemarketing).
Ability to create fully automated campaigns in minutes using our bespoke Campaign Creator.
Campaigns can be built for the full customer life cycle from acquisition to retention and reactivation.
Target leads or customers with unlimited options on segmentation, based on any behavioral or product-based triggers.
Create rule sets that can be completely customised to your own marketing objectives.
Rules can be as granular as you like in any language / currency.
Full reporting suite that monitors real-time customer behaviour and revenue data.
Customer service live support and inbound telephone recording (online integration)
Single wallet functionality - players can deposit into their Brombat account and play games from deposit. They use the same account to play scratch cards (or casino, poker, sports – any 3rd party game integrated).
Ability to dynamically create skins for desktop, tablet, mobile (responsive site & native app)
API & POS integration too
Ability to create bespoke reports based on a very wide range of parameters (conversion, traffic, sales, affiliates/partners, winners, revenue specific etc.)
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